From Uncertainty to Certainty - What is the most certain strategy for enterprises in 2025?

Xin Fumin, the chairman of Shiningman Home Furnishing, emphasized that customization is a professional field that Shiningman has been deeply engaged in for 22 years. In the face of complex situations, the enterprise has always remained steadfast in its determination to "hold fast to the green mountains and never let go", and continuously empowers all industry partners through resource connections.

Pang Li, the chairman of Daxin Home Furnishing, emphasized that the company will continue with the strategy of "high cost-performance home furnishing led by cultural marketing and design", taking "authenticity" and "pioneering" as the themes of this year, and shift from meeting demands to actively creating demands.

Chen Haoran, the founder of OOD Lifestyle Customization, pointed out that by 2025, the company aims to provide users with more comprehensive technical services while focusing on the creation of emotional value in life.

Zhang Zuoqi, vice president of Zhongzhixin Home Furnishing, stated that the company will adhere to quality, strive to make high-end custom board wood structures the top in the industry, and establish the brand recognition of "High-end custom board wood, board wood, choose Zhixin".

Zhang Yu, the general manager of THOR, proposed that in 2025, with product-driven as the core, the company will enrich its high-end product line and promote the reform of Chinese kitchens and the global layout of the brand with a global perspective.

Conclusion: In the current context where the traffic dividend is fading and consumer demand is being restructured, the "new way to survive" in the home furnishing industry is shifting from "scale competition" to "value cultivation". Shiningman breaks through the channel deadlock with ecological empowerment, Daxin reconstructs the demand logic with cultural design, OOD connects users' minds with emotional value, Zhongzhixin sets the benchmark for high-end customization with board and wood craftsmanship, and THOR activates niche scenarios with material innovation - the exploration and verification of the five brands: Only by anchoring on the core logic of "product power, contextualization, and cultural resonance" can the home furnishing industry carve out a definite growth path in an uncertain era.