How to identify and seize new growth opportunities
Xin Fumin, the chairman of Shiningman Home Furnishing, emphasized that entrepreneurs need to closely monitor the second growth curve and get rid of the sense of crisis in the comfort zone. He believes that the home furnishing industry is rich in opportunities, such as cooperating with cross-industry enterprises like ceramics and integrated cooktops, and leveraging Shiningman's core competitiveness in batch production and high-standard customization to achieve win-win results through OEM, ODM and other forms. The urban renewal market is also a key focus. The increase in new houses is limited, and the existing market will become the mainstream. We can draw on the development path of Europe and America, which mainly focuses on improvement-oriented demands. He pointed out that enterprises should adapt to environmental changes, get rid of anxiety, actively seek change, and avoid getting into trouble due to a lack of adaptive thinking.
Pang Li, the chairman of Daxin Home Furnishing, elaborated on three aspects of the company's growth layout: building six national second-level museums, supporting original design with cultural relics, cultivating cultural "seeds", forming the design proposition of "harmony of emotion, harmony of reason, and harmony of beauty", and independently developing the "Hongyi" software to connect the front and back ends. Build a "Beautiful Home Culture and Tourism" business model, leveraging museum clusters and real-scene model rooms to transform consumers into tourists, solve the problem of high experience costs, form a large home furnishing product chain, and position cost-effectiveness, advancement, and friendliness. Optimize delivery, shorten the delivery cycle of the customized section to 4-7 days, develop "home consumer goods", collide cultural and creative industries with home furnishings, explore mid-frequency consumption, and break through the pain points of low-frequency consumption.
Chen Haoran, the founder of OOD Lifestyle Customization, said that the brand has been focusing on lifestyle customization for many years, from creating functional and aesthetic scenarios to paying attention to users' emotional value. He compared the upgrading of consumption to "users want to draw a picture", pointing out that at present, it is necessary to help users realize the ideal home picture in their hearts. OOD focuses on multi-style experiences in its stores, such as Italian minimalism and French style. Through ten years of digital construction, it has integrated the design, production and delivery chain. Now, it pays more attention to aesthetics, emotions and family atmosphere. At this year's Guangzhou Building Materials Fair, it will also invite artists to participate, hoping to explore the long-term value of the high-end customization field through the collision of design and art with new cultures.
Zhang Zuoqi, vice president of Zhongzhixin, said that the company has seized market opportunities through three major strategies: First, it adheres to the full-case route. Relying on 30 years of accumulation in the furniture industry, it has extended from mobile furniture to solid wood whole-house decoration and high-end customization fields, with a relatively rich product line, which can achieve one-stop matching of mobile furniture and customization services. Second, enhance the implementation capacity. Relying on the advantages of solid wood craftsmanship, launch board and wood structure products, and focus on on-site services such as dust-free installation to improve the experience of high-end property owners. Third, we will lay out new media-empowered stores to solve the problem of difficult customer communication. We will seize the opportunity by relying on a full-service approach, strong implementation and new media empowerment.
Zhang Yu, the general manager of THOR, said that the stainless steel industry has developed rapidly in recent years. THOR has seized the water-related scenarios such as large flat kitchens and bathroom cabinets, achieving a growth of approximately 40% last year and continues to break through this year. As a kitchen appliance brand, THOR not only innovates materials but also attaches great importance to user experience: ovens with a maximum temperature of 290 degrees and multi-head stoves meet the demands of Chinese cuisine, and collaborates with three-Michelin-starred chefs to develop professional kitchen solutions. She pointed out that the growth of an enterprise should revolve around the 4Ps of marketing. THOR has been in China for five years and has many channel gaps. It is currently connecting the design to delivery chain through an information system.