The focus of the furniture industry in June 2025: From export boom to intelligent upgrade
I. International Trade and Market Performance
Furniture exports continue to heat up
China's customs data shows that from January to April, the export value of furniture and parts reached 16.5 billion yuan, up 4% year-on-year, setting a new record high for the same period in history. A certain enterprise in Nantong, Jiangsu Province, has a daily shipment volume of over 30 containers, including 20,000 sets of high-end products such as mattresses and smart sofas. These products are mainly sold to the markets of Europe, America and Japan. Some of the enterprises' orders have been scheduled until August.
Industry Observation: The recovery of the hotel industry in Europe and America has driven the growth of high-end orders. Intelligent functions (such as heart rate monitoring and dynamic temperature adjustment) have become the key to differentiated competition for export products.
New Challenges in Cross-border E-commerce compliance
Australia has been enforcing the "Safety Standard for Tipping Furniture" since May 4th. It requires that freestanding furniture with a height of 686mm or more (such as bookcases and TV cabinets) must be affixed with anti-tipping labels and pass stability tests. Non-compliant products will face the risk of being taken off the shelves. It is recommended that cross-border sellers give priority to submitting theCNAS certification report, with particular attention paid to the formaldehyde emission (which should be lower than 0.025mg/m³) and flame retardancy standards.
Ii. Domestic Market and Consumption Trends
Sales exploded during the 618 shopping festival
Within four hours of the second wave of sales on Tmall 618, the transaction volume of brands such as Lin's Home Furnishing exceeded 100 million yuan, and the live-streaming sales of home appliances and home decoration categories increased by 90% year-on-year. Consumers' preferences have shifted towards modular designs (65% selection rate) and eco-friendly materials (bamboo fiber, recycled plastic) for sofas.
Popular products:
- Xiaomi 8H Red Label Sofa (Independent pocket Spring +35cm Storage Space)
- Lijing Smart Sofa (135° elevation Angle + Graphene hot Compress)
Health and safety standards have been upgraded
Four mandatory national standards for furniture will be implemented in phases from 2025 to 2026. Among them, the "Technical Code for Safety of Furniture Structures" clearly requires the testing of casters locking devices and overall stability. It is recommended to use Russian larch (with a load-bearing capacity twice that of eucalyptus) for sofa frames. Recent consumer protection cases in Shenmu City show that the color difference issue of sofas can be protected through Article 23 of the "Consumer Rights and Interests Protection Law".
Iii. Product Innovation and Design Trends
Breakthroughs in materials and functions
Environmental innovation: Bamboo fiber sofas are antibacterial and durable, and can be washed 10 times without pilling. The cost of a full green leather sofa is nearly twice as high as that of a retouched leather one.
Intelligent integration: High-end models have added a dynamic temperature control function that enables a 20-minute nap, equivalent to one hour of deep sleep.
Spatial adaptation solution
The demand for small-sized apartments has driven the design upgrade of sofa beds. For instance, the Quanyou 111116 model supports 5-level adjustment (108°-180°), and comes with storage bags and detachable and washable cushions. The Mumian YY-510 fabric sofa optimizes Asian ergonomic support with a seat depth of 60cm.
Iv. Industry Activities and Exhibition Updates
Pingtan Home Decoration Consumption Festival (June 1-2) : Showcasing new smart sofas and soft furnishings, providing one-stop purchasing solutions.
Nanjing Lanzhuang Home Expo: The case of consumer Yang Yang shows that fabric sofas have become the first choice for old house renovations due to their "visual freshness and comfort"